The Managing Director/CEO of Lagos Deep Offshore Logistic Base, LADOL, Dr. Amy Jadesimi has urged entrepreneurs to create new business models that will uniquely engineer the Nigerian market.

Dr. Amy, who stated this as a key note speaker at IE Business School’s Digital Venture Day held recently in Lagos, highlighted the importance of indigenous Nigerian private sector in creating the tens of millions of new jobs needed in the country.

She exhorted the audience to use the United Nation’s 17 Sustainable Development Goals SDGs as a guide to identify business opportunities and build their businesses.

“We know from the 2016 report of the Business and Sustainable Development Commission, ‘Better Business Better World’ that $12 trillion will be created if private  sector pursued SDG aligned and inspired business opportunities. Much of this market will be in high growth, low income countries like Nigeria. Our demographic dividend, our young people will drive global prosperity and peace, as our private sector grows. With the right financing models and the intelligence, hard work, energy and ingenuity of Nigerian entrepreneurs, within a decade Nigeria could be transformed. Sustainability equals profitability and the Nigerian market is the perfect environment for new economy business models to flourish,”​she said.

​Dr. Jadesimi commended the Central Bank of Nigeria CBN for its recent moves to increase financing flowing to the real private sector, but she said that more still needs to be done to encourage banks to support the real private sector. ​

​She also said: “Nigeria is the largest underserved market in the world. To ensure that the private sector can focus on locally conceived, manufactured and deployed value added solutions, we need to collaborate. Sustainability involves building sharing economies and solutions. Joint private sector lobbying of government and financial institutions is needed. The indigenous Nigerian private sector has long been ignored by the global financing community but it is precisely these companies that will generate the highest returns, particularly if they are sustainable.

​​“LADOL is launching its circular economy next year, turning the company into a Sustainable Industrial Special Economic Zone. Part of the Zone will be dedicated to incubating and supporting Nigerian entrepreneurs by providing shared offices and workshops, as well as incubation services. LADOL will also be a platform supporting the creation of new economy sustainable businesses. Business that will deploy innovative solutions to today’s business opportunities from transport to agriculture and IT.”